Our Environmental Commitment

Respect your mother (nature).

Respect thy mother

Dry cleaning is a term applied to washing fabrics in a liquid other than water. Using water as the washing agent, like what most of us do in our homes, is termed wet cleaning. Legend has it that dry cleaning was discovered accidentally in France during the late 1800’s. Apparently, someone spilled turpentine on a tablecloth with set-in stains, and every stain the turpentine touched came clean.

Thus, the idea of “dry cleaning” fabric in a liquid other than water was born. Turpentine and other petroleum-based solvents used in early dry cleaning were flammable at relatively low temperatures and gave off vapors that were dangerous to breathe. These two issues remain of concern with most of today’s dry cleaning fluids. In the 1950’s, perchloroethylene (or perc) was introduced as a “safer” alternative because it had no flashpoint, eliminating fire hazards. It rapidly became the industry’s solvent of choice and for decades, dry cleaners used and disposed of perc without concern.

Then in the 1970’s and 1980’s, perc’s serious health and environmental risks came to light. Many regulatory and industry safeguards were introduced, but it was too late. Contamination from unsafe practices had already taken place, costing the dry cleaning industry a great deal of money and deeply staining its reputation.

We use bio-degradable garment bags that are made from 50% recycled plastic.

The secret is the Sand.

Read why we’re so gentle on clothes and so safe for the environment.

We start with sand. They start with petroleum.

We clean with liquid silicone, a safe, natural byproduct of sand. Traditional dry cleaners use a petroleum-based solvent called perc. The EPA regulates perc as a Toxic Air Contaminant because it can be harmful to humans

The Scientific reason we’re better for fabric.

Our cleaning solution is chemically inert. What does that mean? It means it doesn’t interact with fabric at all. It merely carries the detergent to the clothing and then carries away the dirt, removing the stains.

So gentle, clothes look newer longer.

You can see the difference for yourself. Whites don’t yellow, fabrics stay soft and colors won’t fade even with repeated cleanings. Wools never get that “washed out” appearance either, and with Green Earth, there’s never any shrinkage. So clothes always retain their correct size and shape.

Look Forward to dry Cleaning without that dry cleaning smell.

Because our cleaning process is based on pure liquid silicone, rather than petroleum, you never have to worry about any dry cleaning odor. Your clothes will look dry cleaned, but never smell like it.